​​​I managed all U.S. wholesale orders for Danish confectionery brand Lakrids by Bülow, overseeing every stage of the process from retailer research and outreach to order fulfillment. My responsibilities included:

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• Conducting retailer research and outreach to wholesale partners

• Handling retailer onboarding and serving as the main point of contact for wholesale accounts

• Creating seasonal sales catalogs and executing all wholesale email marketing

• Managing order entry and collaborating with the warehouse team to fulfill orders using Extensiv fulfillment software

 

I also developed and distributed email marketing newsletters tailored to both existing and prospective wholesale retailers. You can view an example of a newsletter I created for the brand HERE.​ 

 

Additionally, I helped exhibit Lakrids by Bülow at Natural Products Expo West in March 2024, marking their debut at the event. I assisted with booth design, assembly, and materials procurement. These efforts enhanced brand visibility in the US market and recruited new wholesale retailers.