Projects

For a visual marketing course I took at California State University, Fullerton, I conducted a concept test by creating three alternate posters for the film Superbad using Adobe Photoshop. I then conducted a survey using Qualtrics and analyzed the data in order to see which movie poster the sample preferred (the poster on the left ended up being the winner!). If you click the button below, you can find more details on the project including the other two posters I created, the survey data, and a paper that I wrote on my findings.